Work

Consumption Occasion Influence on Consumer Brand Choice *

Year: 1978

Type: article

Study design: Observational Study

Source: Decision Sciences

DOI: 10.1111/j.1540-5915.1978.tb01384.x

Authors: William O. Bearden, Arch G. Woodside

Institutions: University of Alabama, University of South Carolina

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1984085115

FWCI: 4.497

Cites: 18

Cited by: 18

Related to: 10