Work

The service imperative

Year: 2008

Type: article

Source: Business Horizons

DOI: 10.1016/j.bushor.2007.09.003

Authors: Mary Jo Bitner, Stephen W. Brown

Institution: Arizona State University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W1984361750

FWCI: 34.72

Cites: 23

Cited by: 195

Related to: 10