Work

Market Segmentation and Competitive Analysis for Supermarket Retailing

Year: 1994

Type: article

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/09590559410051395

Authors: Madhav N. Segal, Ralph W. Giacobbe

Institution: Southern Illinois University Edwardsville

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1984472036

FWCI: 1.418

Cites: 24

Cited by: 38

Related to: 10