Work

The customer equity implications of using incentives in acquisition channels: A nonprofit application

Year: 2014

Type: article

Source: Journal of Marketing Analytics

DOI: 10.1057/jma.2014.1

Authors: Scott D Swain, Paul D Berger, Bruce D Weinberg

Institution: Clemson University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1984487867

FWCI: 3.17

Cites: 41

Cited by: 6

Related to: 10