Work

Two-level model of customer retention in the US mobile telecommunications service market

Year: 2008

Type: article

Source: Telecommunications Policy

DOI: 10.1016/j.telpol.2007.09.004

Authors: DongBack Seo, C. Ranganathan, Yair Babad

Institution: University of Illinois Chicago

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1984599273

FWCI: 32.24

Cites: 40

Cited by: 178

Related to: 10