Work

The effects of peripheral exposure to information on brand preference

Year: 2003

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090560310453280

Authors: Erik L. Olson, Hans Mathias Thjømøe

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1984670784

FWCI: 5.304

Cites: 31

Cited by: 97

Related to: 10