Work

Marketing or Selling the Arts: An Orientational Dilemma

Year: 1985

Type: article

Source: The Journal of Arts Management Law and Society

DOI: 10.1080/07335113.1985.9942143

Author: Alan R. Andreasen

Institutions: University of Illinois Urbana-Champaign, University of California, Los Angeles

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1984886895

FWCI: 1.59

Cites:

Cited by: 14

Related to: 10