Work

An event driven approach to customer relationship management in e-brokerage industry

Year: 2003

Type: conference-paper

Source: Hawaii International Conference on System Sciences (HICSS)

DOI: 10.1109/hicss.2003.1174392

Authors: D.K.W. Chiu, W.C.W. Chan, G.K.W. Lam, S.C. Cheung, F.T. Luk

Institutions: Chinese University of Hong Kong, Hong Kong University of Science and Technology

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1985028629

FWCI: 14.42

Cites: 27

Cited by: 22

Related to: 10