Work

The added value of contextual motivations on consumer–brand relationships of self-gifts

Year: 2014

Type: article

Source: Journal of Brand Management

DOI: 10.1057/bm.2014.6

Authors: Marina Carnevale, Ozge Yucel-Aybat, Lauren Block

Institution: Fordham University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1985126019

FWCI: 0.792

Cites: 35

Cited by: 6

Related to: 10