Work

Success Factors in Developing New Business Services

Year: 1991

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090569110138202

Author: Ulrike de Brentani

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1985176426

FWCI: 18.15

Cites:

Cited by: 350

Related to: 10