Work

The perfect gift card: An exploration of teenagers' gift card associations

Year: 2008

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20262

Authors: Tracy L. Tuten, Pamela Kiecker

Institution: Longwood University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1985278577

FWCI: 1.089

Cites: 21

Cited by: 14

Related to: 10