Work

Consumer attitudes towards brand extensions of designer‐labels and mass‐market labels in Hong Kong

Year: 2009

Type: article

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/13612020910991385

Authors: Shuk‐Ching Liu, Tsan‐Ming Choi

Institution: Hong Kong Polytechnic University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1985307824

FWCI: 9.337

Cites: 31

Cited by: 22

Related to: 10