Work

Frugality: A cross‐national moderator of the price‐quality relationship

Year: 1985

Type: article

Study design: Observational Study

Source: Psychology and Marketing

DOI: 10.1002/mar.4220020405

Authors: Kathy L. Pettit, Sonja L. Sawa, Ghazi H. Sawa

Institution: Washington State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1985308490

FWCI:

Cites: 21

Cited by: 11

Related to: 10