Work

Customer-adapted coupon targeting using feature selection☆

Year: 2003

Type: article

Source: Expert Systems with Applications

DOI: 10.1016/j.eswa.2003.10.009

Authors: Wouter Buckinx, Elke Moons, Dirk Van den Poel, Geert Wets

Institution: Ghent University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1985339451

FWCI: 29.17

Cites: 26

Cited by: 68

Related to: 10