Work

Alliances Between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image

Year: 2010

Type: article

Study design: Observational Study

Source: Journal of Business Ethics

DOI: 10.1007/s10551-010-0461-x

Authors: Enrique Bigné Alcañiz, Ruben Chumpitaz Cáceres, Rafael Currás Pérez

Institutions: Universitat de València, Esan University, Centre National de la Recherche Scientifique, Université Catholique de Lille

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1985347280

FWCI: 25.69

Cites: 111

Cited by: 291

Related to: 10