Work

Profiling behavioral pricing research in marketing

Year: 2014

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-06-2014-0653

Author: Outi Somervuori

Institution: Aalto University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1985385618

FWCI: 6.412

Cites: 100

Cited by: 26

Related to: 10