Work

Does Television Viewership Play a Role in the Perception of Quality of Life?

Year: 1998

Type: article

Study design: Observational Study

Source: Journal of Advertising

DOI: 10.1080/00913367.1998.10673547

Authors: M. Joseph Sirgy, Dong-Jin Lee, Rustan Kosenko, H. Lee Meadow, Don Rahtz, Muris Cicic, Guang Xi Jin, Duygun Yarsuvat, David L. Blenkhorn, Newell Wright

Institutions: Virginia Tech, The University of Western Australia, James Madison University, Bradley University, Eastern Illinois University, William & Mary, University of Wollongong, Istanbul University, Wilfrid Laurier University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1985467546

FWCI: 6.389

Cites: 56

Cited by: 199

Related to: 10