Work

Dimensions and Implementation Drivers of Customer Equity Management (CEM)—Conceptual Framework, Qualitative Evidence and Preliminary Results of a Quantitative Study

Year: 2006

Type: article

Source: Journal of Relationship Marketing

DOI: 10.1300/j366v05n01_03

Authors: Manfred Bruhn, Dominik Georgi, Karsten Hadwich

Institution: University of Basel

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1985472590

FWCI: 4.698

Cites: 23

Cited by: 9

Related to: 10