Work

The Effects of the Image Differentiated Positioning Strategy on Airlines Consumer Behavior: An Application of the Schema Theory

Year: 2011

Type: article

Source: Journal of Travel & Tourism Marketing

DOI: 10.1080/10548408.2011.588109

Authors: Yumi Park, Hailin Qu, Hyangjung Lee

Institutions: Oklahoma State University, Baekseok Culture University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1985482103

FWCI: 1.851

Cites: 92

Cited by: 9

Related to: 10