Work

When lemonade is better than whisky: investigating the equitableness of a supermarket’s reward scheme

Year: 2000

Type: article

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/09590550010356859

Authors: Cathy Parker, Steve Worthington

Institutions: Manchester Metropolitan University, University of Staffordshire

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1985649148

FWCI: 1.246

Cites: 13

Cited by: 10

Related to: 10