Work

The battle of brands in the Swedish market for consumer packaged food: A cross-category examination of brand preference and liking

Year: 2008

Type: article

Study design: Observational Study

Source: Journal of Brand Management

DOI: 10.1057/bm.2008.21

Authors: Johan Anselmsson, Ulf Johansson, Niklas Persson

Institution: Lund University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1985689876

FWCI: 1.089

Cites: 48

Cited by: 37

Related to: 10