Work

Schemas determining the incentive value of sales promotions

Year: 1990

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.4220070303

Author: William D. Diamond

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1985690045

FWCI:

Cites: 42

Cited by: 12

Related to: 10