Work

A Comparison of Alternative Optimal Models of Advertising Expenditures: Stock Adjustment Vs. Control Theoretic Approaches

Year: 1973

Type: article

Source: The Review of Economics and Statistics

DOI: 10.2307/1926990

Author: Hiroki Tsurumi

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1985762889

FWCI:

Cites: 12

Cited by: 6

Related to: 10