Work

Consumer demographics, ethnocentrism, cultural values, and acculturation to the global consumer culture: A retail perspective

Year: 2013

Type: article

Study design: Observational Study

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2013.766629

Authors: Jason M. Carpenter, Marguerite Moore, Nicholas Alexander, Anne Marie Doherty

Institutions: University of South Carolina, North Carolina State University, Lancaster University, University of Glamorgan

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1986015554

FWCI: 11.89

Cites: 42

Cited by: 82

Related to: 10