Work

Hierarchical heuristics in evaluation of competitive brands based on multiple cues

Year: 1994

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.4220110303

Authors: Paul R. Prabhaker, Paul Sauer

Institutions: Illinois Institute of Technology, Canisius College

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1986069747

FWCI:

Cites: 26

Cited by: 13

Related to: 10