Work

A modest proposal: A response to the marketing challenges presented by the crisis confronting humanity in respect to the requirement to feed nine billion by 2050

Year: 2013

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2013.798676

Author: John Desmond

Institution: University of St Andrews

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1986079331

FWCI: 3.955

Cites: 40

Cited by: 9

Related to: 10