Work

Organizational antecedents to and consequences of service business orientations in manufacturing companies

Year: 2008

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-008-0085-1

Authors: Michael Antioco, Rudy K. Moenaert, Adam Lindgreen, Martin G. M. Wetzels

Institutions: Centre National de la Recherche Scientifique, Institut d'Economie Scientifique Et de Gestion, Lille Économie Management, University of Hull, Maastricht University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1986095608

FWCI: 19.01

Cites: 100

Cited by: 257

Related to: 10