Work

Antecedents and consequences of customer engagement in online brand communities

Year: 2014

Type: article

Study design: Observational Study

Source: Journal of Marketing Analytics

DOI: 10.1057/jma.2014.9

Authors: Tommy K H Chan, Xiabing Zheng, Christy M K Cheung, Matthew K O Lee, Zach W Y Lee

Institutions: Hong Kong Baptist University, University of Science and Technology of China, City University of Hong Kong

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1986100178

FWCI: 20.63

Cites: 70

Cited by: 176

Related to: 10