Work

The effect of framing on willingness to buy private brands

Year: 2007

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/07363760710822918

Authors: Eyal Gamliel, Ram Herstein

Institution: Ruppin Academic Center

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1986139722

FWCI: 4.723

Cites: 43

Cited by: 34

Related to: 10