Work

Believability and consumer perceptions of implausible reference prices in retail advertisements

Year: 1996

Type: article

Source: Psychology and Marketing

DOI: 10.1002/(sici)1520-6793(199601)13:1<37::aid-mar3>3.0.co;2-q

Authors: Tracy A. Suter, Scot Burton

Institution: University of Arkansas at Fayetteville

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1986296299

FWCI:

Cites: 17

Cited by: 33

Related to: 10