Work

Segmentation Matters

Year: 2011

Type: article

Study design: Observational Study

Source: International Journal of Systems and Service-Oriented Engineering

DOI: 10.4018/jssoe.2011070101

Authors: Anna Sell, Pirkko Walden, Christer Carlsson

Institution: Åbo Akademi University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1986301100

FWCI: 3.711

Cites: 35

Cited by: 13

Related to: 10