Work

A Note on Marketing and the Corporate Annual Report: 1930-1950

Year: 1990

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02723921

Authors: Cornelia Dröge, Richard Germain, Diane Halstead

Institutions: Michigan State University, Oklahoma State University, University of Kentucky

Language: English

Topic: American History and Culture

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1986346065

FWCI: 1.599

Cites: 7

Cited by: 16

Related to: 10