Work

Integrated relationship-marketing communications: a key opportunity for IMC

Year: 1996

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/135272696346141

Author: James G. Hutton

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1986351663

FWCI:

Cites: 15

Cited by: 23

Related to: 10