Work

The influence of national versus generic branding on taste perceptions

Year: 1982

Type: article

Source: Journal of Business Research

DOI: 10.1016/0148-2963(82)90041-8

Authors: Joseph A. Bellizzi, Warren S. Martin

Institutions: Colorado State University, University of Alabama at Birmingham

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1986360235

FWCI: 1.838

Cites: 19

Cited by: 27

Related to: 10