Work

Consumer decision‐making styles on domestic and imported brand clothing

Year: 2004

Type: article

Study design: Observational Study

Source: European Journal of Marketing

DOI: 10.1108/03090560410511212

Authors: Cheng‐Lu Wang, Noel Y.M. Siu, Alice S.Y. Hui

Institutions: University of New Haven, Hong Kong Baptist University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1986405898

FWCI: 16.13

Cites: 45

Cited by: 191

Related to: 10