Work

Extending the Marriage Metaphor as a Way to View Marketing Relationships

Year: 2002

Type: article

Source: Journal of Business-to-Business Marketing

DOI: 10.1300/j033v09n01_05

Authors: Jeffrey J. Stoltman, Fred W. Morgan

Institutions: Wayne State University, University of Kentucky

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1986475598

FWCI:

Cites: 113

Cited by: 15

Related to: 10