Work

Customer segments as moving targets: Integrating customer value dynamism into segment instability logic

Year: 2006

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2006.05.016

Authors: Christopher P. Blocker, Daniel J. Flint

Institutions: Baylor University, Colorado State University, University of Tennessee at Knoxville

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1986504847

FWCI: 15.21

Cites: 95

Cited by: 91

Related to: 10