Outcome-based contracts as a driver for systems thinking and service-dominant logic in service science: Evidence from the defence industry
Year: 2009
Type: article
Source: European Management Journal
Authors: Irene C.L. Ng, Roger Maull, Nick Yip
Institution: University of Exeter
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1986594590
