Work

Understanding international branding: defining the domain and reviewing the literature

Year: 2007

Type: article

Source: International Marketing Review

DOI: 10.1108/02651330710755285

Authors: Jeryl Whitelock, Fernando Fastoso

Institution: University of Bradford

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1986629129

FWCI: 8.264

Cites: 33

Cited by: 86

Related to: 10