Work

The Effectiveness of Sales Promotion Tools among Indian Consumers: An Empirical Study

Year: 2011

Type: article

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2011.580693

Authors: Manish Mittal, Poojae Sethi

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1986647738

FWCI: 4.628

Cites: 23

Cited by: 38

Related to: 10