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Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms

Year: 2011

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2011.10.006

Authors: Babu John Mariadoss, Patriya Silpakit Tansuhaj, Nacef Mouri

Institutions: Washington State University, George Mason University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W1986764530

FWCI: 23.19

Cites: 168

Cited by: 225

Related to: 10