Work

Assimilation and Contrast in Price Evaluations

Year: 2010

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/656060

Authors: Marcus Cunha, Jeffrey D. Shulman

Institution: University of Washington

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1986768613

FWCI: 6.603

Cites: 34

Cited by: 56

Related to: 10