Work

Communicating Experiences: A Narrative Approach to Creating Service Brand Image

Year: 1997

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1997.10673535

Authors: Dan Padgett, Douglas Allen

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1986783792

FWCI: 9.139

Cites: 64

Cited by: 514

Related to: 10