Work

Optimal multiple-objective marketing strategies

Year: 1992

Type: article

Source: Marketing Letters

DOI: 10.1007/bf00993922

Authors: Stephen S. Bell, Gregory S. Carpenter

Institutions: New York University, Northwestern University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1986993977

FWCI:

Cites: 20

Cited by: 12

Related to: 10