Work

What service transition? Rethinking established assumptions about manufacturers' service-led growth strategies

Year: 2015

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2015.02.016

Authors: Christian Kowalkowski, Charlotta Windahl, Daniel Kindström, Heiko Gebauer

Institutions: Linköping University, Hanken School of Economics, University of Auckland, Swiss Federal Institute of Aquatic Science and Technology

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1987057201

FWCI: 71.54

Cites: 88

Cited by: 334

Related to: 9