Work

Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning

Year: 2007

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2007.06.004

Authors: Elison Ai Ching Lim, Swee Hoon Ang

Institutions: The University of Melbourne, National University of Singapore

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1987089181

FWCI: 8.284

Cites: 29

Cited by: 197

Related to: 10