Work

Marketing Performance Measurement Ability and Firm Performance

Year: 2007

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.71.2.079

Authors: Don O'Sullivan, Andrew V. Abela

Institutions: The University of Melbourne, University College Cork, Catholic University of America

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1987176272

FWCI: 54.22

Cites: 92

Cited by: 517

Related to: 10