Work

Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing

Year: 2005

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.2005.69.4.193

Authors: Raji Srinivasan, Christine Moorman

Institutions: The University of Texas at Austin, Duke University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1987376215

FWCI: 42.15

Cites: 48

Cited by: 328

Related to: 10