Work

Persuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of Advertising

Year: 1995

Type: article

Study design: Observational Study

Source: Journal of Consumer Research

DOI: 10.1086/209435

Authors: Marian Friestad, Peter Wright

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1987402599

FWCI: 4.115

Cites: 18

Cited by: 350

Related to: 10