Work

Effects of prior brand usage and promotion on consumer promotional response

Year: 2006

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2006.08.003

Authors: Eileen Bridges, Richard A. Briesch, Chi Kin (Bennett) Yim

Institutions: Kent State University, Southern Methodist University, University of Hong Kong

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Marketing Science Institute

OpenAlex ID: W1987508328

FWCI: 9.387

Cites: 59

Cited by: 57

Related to: 10